Ford Ka and the saga of its evil twin
Would you ever use a world like 'evil' to advertise your product? Maybe not. But when done right, it can just be the thing that can boost up your image. Ford Ka does it here.
The commercial starts on a very pleasant note. The bird is on the tree, sitting idly. Then the car catches its eye, and it flies to it. But alas, the bird mistakes it for its gentle twin. Nope, it is the evil twin, and it shows no mercy on the bird. Heartbreaking to watch but then you realise what a clever advertisement it is.